Analyst report cites OpenLink’s customer outreach strategy as primary reason for double-digit increase
New York, NY – December 12, 2013 – OpenLink Financial LLC (OpenLink), the global leader in Transaction Lifecycle Management (TLM) software, has been recognized for consistent double-digit percentage growth in its Treasury business due to its customer outreach strategy and advanced risk management capabilities. OpenLink's success in this market was featured in Strategic Treasurer's “2013 Analyst Report Treasury Management Systems and Treasury Risk Management Systems.”
OpenLink provides risk management visibility in a simplified preconfigured approach, enabling new users to easily implement the system without the need to perform extensive configuration. As a result, OpenLink has realized several client wins, particularly in North America and Europe.
The report highlights several strengths in OpenLink's customer outreach strategy, including:
Dr. Mark Greene, OpenLink's CEO, said, "We have been spending a significant amount of time with customers in order to better understand their requirements. As a result, because of heightened market volatility, we know that corporate treasury groups are increasingly focused on risk, have a renewed focus on credit risk in the wake of the 2007-09 financial crisis and recession, and are facing greater liquidity requirements as stipulated by market regulations such as Dodd-Frank and the European Market Infrastructure Regulation (EMIR). We remain committed to addressing our customers' regulatory reporting requirements, developing products that can manage evolving messaging standards and initiatives and creating tools that can help liquidity managers optimize their use of high quality securities."