How Openlink Rightangle helped the Australian energy retailer move into trading

CASE STUDY

United Petroleum: The global rise of an independent

How Openlink Rightangle helped the Australian energy retailer move into trading

CASE STUDY

Singapore beckons

Tom O’Brien is a man with a global vision. The energy industry veteran and CEO of United Petroleum has aspirations that go way beyond the Australian shores of his company. United Petroleum is a major player in Australia’s energy retail market, with a network of service stations dotted across the country.

But Tom knew that United Petroleum was capable of more.

Under Tom’s leadership the company in 2016 moved into the energy trading business, establishing a vibrant center in Singapore. Even before the office had been located or the traders hired, United Petroleum picked Openlink Rightangle as the platform that would underpin the operation. This gave Tom and his team the rigor they needed to ensure consistency among traders.

Broadening horizons

Rightangle can scale with United Petroleum's business. In six months the platform has handled the trading and distribution of more than 2bn cubic meters of oil, but Tom knows this has barely scratched the surface of the platform’s potential. While the Singapore center has opened up new oil distribution options from across Asia, United Petroleum has global ambitions to be able to source the fuel it needs competitively from across the globe. Rightangle is the perfect platform to help them achieve these aims, with proven abilities to manage the processes and report on a global trading operation.

Openlink manages the trading and reporting I need to be consistently competitive and plan for growth in Australia and beyond.
Tom O’Brien
CEO, United Petroleum

How has United Petroleum been able to expand in a climate where we’ve seen depressed oil prices and increased market volatility? Moving up the supply chain means that United Petroleum understands their customer well: after all, they are the primary one! Their Singapore trading operation supplies their Australian distribution business and it is this relationship that is helping propel the industry forward, aided by Rightangle’s single, unified platform. 

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